Category: Africa Business

The Jospong Group of Companies (JGC), through its subsidiary Zoomlion Nigeria Limited, has signed a major export agreement with German-based companies FIMA Industries GmbH and Faun Umwelttechnik GmbH. This deal marks a significant expansion of Zoomlion’s waste management capabilities in Nigeria. Facilitated by funding from Euler Hermes, Germany’s export credit agency, and Oddo BHF Bank, […]

Consolidated Bank Ghana (CBG) has denied reports that the bank has been sold to a foreign entity. The reports, which circulated on social media, claimed that the bank was sold to a “Swiss Front” without parliamentary approval. It also urged depositors to withdraw their funds before the new owner takes over. In a statement issued […]

Fidelity Bank, Ghana’s largest privately-owned indigenous bank, is set to launch a new campaign titled ‘ɛbɛ fa,’ celebrating the resilience and visionary aspirations of its customers. The initiative reaffirms the bank’s commitment to being a supportive and forward-looking partner in the lives of Ghanaians. ‘Ɛbɛ fa,’ a Twi phrase meaning “It will happen” or “It […]

Do you need to increase your business market base and increase your turnover? This article is a complete guide to defining the target market for your business. Before we continue, why is this important? Defining your target market and target audience is an important first step in growing your business. Here are some steps you […]