Fidelity Bank launches ‘ɛbɛ fa’ campaign to celebrate customer resilience and aspirations

Fidelity Bank, Ghana’s largest privately-owned indigenous bank, is set to launch a new campaign titled ‘ɛbɛ fa,’ celebrating the resilience and visionary aspirations of its customers. The initiative reaffirms the bank’s commitment to being a supportive and forward-looking partner in the lives of Ghanaians.

‘Ɛbɛ fa,’ a Twi phrase meaning “It will happen” or “It will come to pass,” captures Fidelity Bank’s promise to stand by its customers through every chapter of their life journey, helping them realize their dreams. The campaign emphasizes that each day brings a new opportunity for success, and with the right partner and mindset, any aspiration can become a reality.

Esi Edziiba Mills-Robertson, Director of Marketing at Fidelity Bank, spoke about the campaign’s purpose, stating, “This campaign is a testament to our faith in the dreams and goals of our customers. We believe that every moment is an opportunity to unfold a larger story with boundless potential.”

The ‘ɛbɛ fa’ campaign will feature real-life stories of Fidelity Bank customers who have achieved significant milestones with the bank’s support. These stories will be shared across multiple media platforms, creating a movement that resonates with individuals, and reinforcing the message that every dream is achievable with determination, support, and perseverance.

To further engage the community, Fidelity Bank encourages everyone to share their stories of resilience using the hashtags #ThisIsJustAChapter, #BelieveWithUs, and #Ɛbɛfa. The aim is to foster a conversation that uplifts and motivates Ghanaians to pursue their goals.

As part of the campaign, Fidelity Bank has also announced several community-focused initiatives, including Random Acts of Kindness and Inspirational Talks, aimed at inspiring individuals and fostering a can-do spirit across the nation.

Fidelity Bank’s commitment to empowering Ghanaians extends beyond campaigns. Through innovative financial solutions and efforts to promote financial inclusion, the bank is providing resources that enable its customers to achieve their dreams. Notably, the bank’s GreenTech Innovation Challenge (GTIC) 2024 has awarded over GHS 1.2 million in grant funding to support innovative solutions addressing key challenges in Ghana’s agricultural value chain.

Fidelity Bank continues to champion the creativity and determination of Ghanaians through dynamic initiatives, embodying the can-do spirit that fuels innovation and growth.